Process
The five-step method.
Diagnose, scope, build, report, adjust — the same five steps and the same 30-day reporting cycle, for every package on this site.
- 01
Diagnose
We start from what's actually true: a technical crawl, a read of current rankings, a competitor gap check, and a look at what's already been published. Kick-off within 5 business days of confirmed start.
- 02
Scope
The diagnosis becomes a prioritised, priced plan. You see exactly what’s included before any work starts — no scope is added later without being shown to you first.
- 03
Build
We execute the package's deliverables against the plan: the technical fixes, the content, the local optimisation, the authority building, or the AI-visibility work, depending on which service you've bought.
- 04
Report
Every 30 days, a written report: what changed, what we did, what’s next. Not a call to "check in" — a document you can hold us to.
- 05
Adjust
We read the data and adjust the plan for the next cycle. Search doesn't hold still, so the plan doesn't either.
Reporting, in detail
What's actually in a 30-day report.
Every report includes a ranking-movement summary for your tracked terms, a plain-language account of what was done that cycle, and the next cycle's priorities. Service lines add their own specifics — a Link Building report adds the placement ledger; an AI Search report adds visibility across AI surfaces; a Local SEO report adds map-pack position by commune. See a labelled sample on Results & Reporting.
We don't guarantee rankings, and we won't pretend that's a small print detail. Search results are decided by search engines and AI systems we don't control — what we control is the diagnosis, the work, and whether we report it honestly. That's what we're accountable for, and that's what this site prices.
— Ultra SEO's operating stance
The method doesn't change by package — only the scope inside it does.