Content & On-Page SEO
Pages written and structured to answer what people actually search.
For businesses whose technical foundation is sound but whose pages aren't written or structured to match how people actually search.
The problem
"Most business copy is written the way the business talks about itself, not the way a customer searches."
Content written in a business's own internal voice rarely matches the words, structure, or intent a real customer — or a search or AI system — actually queries in. In this market that problem doubles: a page written once in French and translated into English isn't optimised twice, it's optimised once and diluted. French and English need separately built pages, not a translated afterthought.
What's included
- Keyword and query-intent mapping, per page
- On-page structure rewrites — headings, meta, internal linking
- New page copy where a genuine content gap exists
- Bilingual FR/EN on-page optimisation — two separately optimised versions of intent, not a translation
- Monthly content calendar
- Before/after on-page scorecard
Outcomes
- Pages structured around real query intent instead of internal jargon.
- French and English handled as two separate optimisation passes, not one translated draft.
- A documented on-page baseline compared every 30 days.
How we run it
- 01
Map intent
Keyword and query research, by page.
- 02
Restructure
Headings, meta, internal linking rebuilt around real intent.
- 03
Write
New or rewritten copy, in FR, EN, or both, depending on scope.
- 04
Report
A 30-day on-page scorecard.
In detail
A closer look
French and English aren't the same query, translated — they're two different searches. This maps how a single page intent splits into two optimised versions.
Packages & pricing
Choose a tier
€1,200 HT/mo
- Keyword & intent mapping
- On-page rewrites for up to 6 pages/month
- Monthly scorecard
- Minimum term 3 months
Kick-off within 5 business days
€2,200 HT/mo
Most chosen- Everything in Essential, at up to 14 pages/month
- Up to 2 new pages/month written from scratch
- Bilingual FR/EN optimisation as standard
- Competitor content-gap tracking
- Minimum term 3 months
Kick-off within 5 business days
Frequently asked questions
Do you translate our existing content, or write new pages?
Neither by default — we optimise each language as its own pass, built around how people search in that language, not a translation of the other.
Do I need the Technical Audit first?
Recommended, not required. If the content plan surfaces a technical blocker along the way, we'll tell you before proceeding.
How many pages get worked on each month?
Up to 6 on Content Essential, up to 14 (plus 2 new pages) on Content Scale.
What if our content is only in French today?
Standard scope covers French. English optimisation is included as standard on Content Scale, or can be scoped separately on Essential.
Written for how people actually search — not how you'd describe yourself on a call.
Received.
Thanks — we'll reply within 1 business day. If it's urgent, call 0262 35 37 81 during office hours.
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