Results & Reporting

What we measure, and how we report it.

Every package ships the same reporting cadence — every 30 days, in writing. Below is what's actually in a report, and a labelled sample of what it looks like.

Ranking positionOrganic trafficIndex coverageMap-pack / placements / citations

What we measure

The KPI framework

Ranking position for your tracked terms, organic traffic to the pages we're working on, index coverage and crawl health, and — for the services where it applies — map-pack position by commune (Local SEO), placement counts for authority work (Link Building), or citation visibility across AI surfaces (AI Search Optimisation). What gets measured is scoped to the package; what's constant is the 30-day cycle it's reported on.

Sample report

This is the shape of report every client receives.

The numbers below are illustrative, not a real engagement's data, so you can see the format before you buy.

Illustrative sample — figures are examples, not client data.

KPI summary panel

+5Positions gained
32Tracked terms
18Crawl errors resolved

Ranking-movement table

Crawl-health checklist

  • ✓ 214 pages indexed
  • ✓ 12 crawl errors resolved
  • ✓ Core Web Vitals: pass

Reporting-cadence calendar

Week 1Week 2Week 3Week 4

Report artefacts

Client case studies are published here as engagements complete and clients approve publication. See a sample report above ↑

See the format before you buy — then decide which package fits.

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